Array ( [] => [slide] => Array ( [0] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/mplace.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

ULTRA DINING

No business model, no reference or anything to compare with, Ultraviolet is unclasifiable, really.  This is probably the best definition of the project.

[text_bottom_right] => [title] => PLACE [subtitle] => DISCOVER [quotes] => Array ( ) [partners_board] => ) [1] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

ULTRAVIOLET IN A FEW NUMBERS

29.5 tons of steel / 13,850 meters of cables & wires / 2,250 m electrical floor conduits / 150 m of trunking / 1 new roof (by accidental miscommunication)
900 sqm surface dedicated to the project / 1,102 sqm of cements (walls & floors) / 1,750 sqm paint (ceiling & walls) / 503.55 sqm of epoxy /  589 sqm gypsum board
32 AC machines / 454 m AC piping / 95 sqm Air-Con ducting / 465 m drainage pipes
350 KW electric power coupled with an anti-explosion 4 cubic meter LPG gas room / 8.5 m high ceilings / 131 power sockets / 27 smoke detectors / 8 heat detectors / 15 fire safety speakers /45 doors (including 8 automatic)
176.5 sqm glass (installed, dismantled, re-installed, dismantled, and re-re-installed) / 146 light bulbs excluding LED strips (mounted, dismounted, remounted) / 6 heavy pulley motors / 10 computers screen / 56 speakers / 7 high resolution projectors / 4 dry smell projectors / 12 CCTV cameras
4,274 pieces of tableware
One of the highest technological kitchens in Asia

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] =>

Close to 15,000 emails (1,000 would have been enough, but we repeated a lot of time the same thing) and a 30GB UV file, only for the opening of this project
Up to 50,000 cigarettes nervously vacuumed by a couple of guys (no names) and 8,000 double espressos (same guys) / more than 300 kg of double cheeseburgers out of commodity
A bowl of tears, 10 bowls of rage, a few bowls of steel
A 300-year-old dead tree (says the tree)
2.5 employees per guest / 2.5 M US investment
7 years of work and counting. . .

[title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [2] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE-1.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

10 seats. . .  Let me rephrase it.

10 seats!

In other words, the equivalent of an Olympic football field for a classical 100 seats restaurant.

[text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [3] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE1.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE1-1.jpg [text_top_left] => [tl_middle] => [text_top_right] =>

IS THIS A LUXURY RESTAURANT?

[tr_middle] => 1 [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [4] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE2.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE2-1.jpg [text_top_left] => [tl_middle] => [text_top_right] =>

You won’t find much luxury as such in Ultraviolet (only in the toilets ironically).
It is quite a naked body stripped down to its core essential.  It is about cement steel and glass.
If you want to understand how this restaurant can claim to be one of the most of anything in truth, then you might measure it within its exceptional context of 10 customers only.  Or you might want to visit the back office, the engine and its power.

[tr_middle] => 1 [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [5] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE3.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE3-1.jpg [text_top_left] =>

LUXURY

What is luxury? . . . Gold?
For those who have gold, time is luxury.
What is luxury? . . . Time?
For those who have time, meaning is luxury.

Would luxury be what one does not have?
Luxury is at hand, but difficult to catch and impossible to retain.
It passes, it moves, it lives, it is a feeling, an emotion: an exclusive experience that shall imprint the memory.

Emotion is the quintessence of luxury.

[tl_middle] => 1 [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [6] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place4.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place4-1.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

THE DINING ROOM

A table, 10 chairs and white walls.
No décor, no artifacts, no paintings, no views.
Ultraviolet’s dining room is ascetic by nature, dressed-up by lights, sounds, smells, images, imagination, scenarios and food.
The entire difficulty of the project was to reconcile conflicting technologies, to keep them invisible and to simply drive complexity.

[text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [7] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place5.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place5-1.jpg [text_top_left] =>

Computerized RGB lights, LED floor strips, pin projectors, UV bulbs, HD wall and table projectors, dry scent diffusers, tracking shape recognition, infrared cameras, multi-channel surround sound system, individual laser speakers, temperature air blown turbine. . .
All the sensory technology is concealed within the dining room’s ceiling and walls, and controlled remotely from a “Techno Room”.

THE SENSES
THE TABLEWARE

[tl_middle] => 1 [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [8] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place6.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place6-1.jpg [text_top_left] =>

THE KITCHEN

Cement and steel, black and white, mat and shiny.  Ultraviolet’s kitchen stands out as a gem of technology wrapped in design and stamped with the finest brands of the market.
By all means oversized in regards to the small table of ten guests, the kitchen has been conceived as a research and development studio.

KITCHEN APPARATUS

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [9] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place7.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place7-1.jpg [text_top_left] =>

PEOPLE

THE PROJECT TEAM

Originally, there was a small team under the banner of VOL group: Greg Robinson (Head of Research), Fabien Verdier (Host and Director), myself.
Then, the team grew.  Magma Design, Artbeat Studio, Gwen Design. . .
So many people have been involved directly or indirectly that our thank-you list does not even pay tribute to all of them.

It has been undoubtedly the least efficient restaurant project ever if not the most complex. . .  but really. . .
Did we all underestimate the difficulty to shape complexity into apparent simplicity?

THE TEAM THAT BUILT ULTRAVIOLET

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [10] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

THE PARTNERS

How do you justify commercially a project such as Ultraviolet that cannot in any case generate direct revenue?  From the start, we had to think differently about the way to sustain viability, about investment and operational cost.
We quickly understood that like-minded companies sharing similar core values, could be interested in supporting the genuine experimental edge of Ultraviolet, sharing the potential return on communication without being obtrusive.

JC Chiang, the visionary man backing up VOL (Mr & Mrs Bund / Bar Rouge / B5 / Artbeat Studio) was the first to fully embrace the potential of development behind Ultraviolet.
Further strategic partnerships with high-end selected companies came along the way, and have contributed to about a third of the project’s investment, and above all, have set the basis for future development as a Research & Development project.

HOW MUCH?
“VALUE FOR MONEY”
THE MOST EXPENSIVE RESTAURANT PER CUSTOMER IN THE WORLD

HOW CAN ULTRAVIOLET MAKE MONEY?
IS THE INDIRECT MARKETING ROLE OF ULTRAVIOLET A NEW IDEA?
JC CHIANG: VISIONARY CHAIRMAN

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [11] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

THE PARTNERS

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => 1 ) ) ) sdsd
Array ( [0] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/mplace.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

ULTRA DINING

No business model, no reference or anything to compare with, Ultraviolet is unclasifiable, really.  This is probably the best definition of the project.

[text_bottom_right] => [title] => PLACE [subtitle] => DISCOVER [quotes] => Array ( ) [partners_board] => ) [1] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

ULTRAVIOLET IN A FEW NUMBERS

29.5 tons of steel / 13,850 meters of cables & wires / 2,250 m electrical floor conduits / 150 m of trunking / 1 new roof (by accidental miscommunication)
900 sqm surface dedicated to the project / 1,102 sqm of cements (walls & floors) / 1,750 sqm paint (ceiling & walls) / 503.55 sqm of epoxy /  589 sqm gypsum board
32 AC machines / 454 m AC piping / 95 sqm Air-Con ducting / 465 m drainage pipes
350 KW electric power coupled with an anti-explosion 4 cubic meter LPG gas room / 8.5 m high ceilings / 131 power sockets / 27 smoke detectors / 8 heat detectors / 15 fire safety speakers /45 doors (including 8 automatic)
176.5 sqm glass (installed, dismantled, re-installed, dismantled, and re-re-installed) / 146 light bulbs excluding LED strips (mounted, dismounted, remounted) / 6 heavy pulley motors / 10 computers screen / 56 speakers / 7 high resolution projectors / 4 dry smell projectors / 12 CCTV cameras
4,274 pieces of tableware
One of the highest technological kitchens in Asia

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] =>

Close to 15,000 emails (1,000 would have been enough, but we repeated a lot of time the same thing) and a 30GB UV file, only for the opening of this project
Up to 50,000 cigarettes nervously vacuumed by a couple of guys (no names) and 8,000 double espressos (same guys) / more than 300 kg of double cheeseburgers out of commodity
A bowl of tears, 10 bowls of rage, a few bowls of steel
A 300-year-old dead tree (says the tree)
2.5 employees per guest / 2.5 M US investment
7 years of work and counting. . .

[title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [2] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE-1.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

10 seats. . .  Let me rephrase it.

10 seats!

In other words, the equivalent of an Olympic football field for a classical 100 seats restaurant.

[text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [3] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE1.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE1-1.jpg [text_top_left] => [tl_middle] => [text_top_right] =>

IS THIS A LUXURY RESTAURANT?

[tr_middle] => 1 [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [4] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE2.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE2-1.jpg [text_top_left] => [tl_middle] => [text_top_right] =>

You won’t find much luxury as such in Ultraviolet (only in the toilets ironically).
It is quite a naked body stripped down to its core essential.  It is about cement steel and glass.
If you want to understand how this restaurant can claim to be one of the most of anything in truth, then you might measure it within its exceptional context of 10 customers only.  Or you might want to visit the back office, the engine and its power.

[tr_middle] => 1 [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [5] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE3.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/PAGE-PLACE3-1.jpg [text_top_left] =>

LUXURY

What is luxury? . . . Gold?
For those who have gold, time is luxury.
What is luxury? . . . Time?
For those who have time, meaning is luxury.

Would luxury be what one does not have?
Luxury is at hand, but difficult to catch and impossible to retain.
It passes, it moves, it lives, it is a feeling, an emotion: an exclusive experience that shall imprint the memory.

Emotion is the quintessence of luxury.

[tl_middle] => 1 [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [6] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place4.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place4-1.jpg [text_top_left] => [tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] =>

THE DINING ROOM

A table, 10 chairs and white walls.
No décor, no artifacts, no paintings, no views.
Ultraviolet’s dining room is ascetic by nature, dressed-up by lights, sounds, smells, images, imagination, scenarios and food.
The entire difficulty of the project was to reconcile conflicting technologies, to keep them invisible and to simply drive complexity.

[text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [7] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place5.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place5-1.jpg [text_top_left] =>

Computerized RGB lights, LED floor strips, pin projectors, UV bulbs, HD wall and table projectors, dry scent diffusers, tracking shape recognition, infrared cameras, multi-channel surround sound system, individual laser speakers, temperature air blown turbine. . .
All the sensory technology is concealed within the dining room’s ceiling and walls, and controlled remotely from a “Techno Room”.

THE SENSES
THE TABLEWARE

[tl_middle] => 1 [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [8] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place6.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place6-1.jpg [text_top_left] =>

THE KITCHEN

Cement and steel, black and white, mat and shiny.  Ultraviolet’s kitchen stands out as a gem of technology wrapped in design and stamped with the finest brands of the market.
By all means oversized in regards to the small table of ten guests, the kitchen has been conceived as a research and development studio.

KITCHEN APPARATUS

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [9] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/08/place7.jpg [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/08/place7-1.jpg [text_top_left] =>

PEOPLE

THE PROJECT TEAM

Originally, there was a small team under the banner of VOL group: Greg Robinson (Head of Research), Fabien Verdier (Host and Director), myself.
Then, the team grew.  Magma Design, Artbeat Studio, Gwen Design. . .
So many people have been involved directly or indirectly that our thank-you list does not even pay tribute to all of them.

It has been undoubtedly the least efficient restaurant project ever if not the most complex. . .  but really. . .
Did we all underestimate the difficulty to shape complexity into apparent simplicity?

THE TEAM THAT BUILT ULTRAVIOLET

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [10] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

THE PARTNERS

How do you justify commercially a project such as Ultraviolet that cannot in any case generate direct revenue?  From the start, we had to think differently about the way to sustain viability, about investment and operational cost.
We quickly understood that like-minded companies sharing similar core values, could be interested in supporting the genuine experimental edge of Ultraviolet, sharing the potential return on communication without being obtrusive.

JC Chiang, the visionary man backing up VOL (Mr & Mrs Bund / Bar Rouge / B5 / Artbeat Studio) was the first to fully embrace the potential of development behind Ultraviolet.
Further strategic partnerships with high-end selected companies came along the way, and have contributed to about a third of the project’s investment, and above all, have set the basis for future development as a Research & Development project.

HOW MUCH?
“VALUE FOR MONEY”
THE MOST EXPENSIVE RESTAURANT PER CUSTOMER IN THE WORLD

HOW CAN ULTRAVIOLET MAKE MONEY?
IS THE INDIRECT MARKETING ROLE OF ULTRAVIOLET A NEW IDEA?
JC CHIANG: VISIONARY CHAIRMAN

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => ) [11] => Array ( [background_image] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [background_mobile] => https://uvbypp.cc/wp-content/uploads/2016/07/noisebg2.png [text_top_left] =>

THE PARTNERS

[tl_middle] => [text_top_right] => [tr_middle] => [text_bottom_left] => [text_bottom_right] => [title] => [subtitle] => [quotes] => Array ( ) [partners_board] => 1 ) )