JC Chiang, Chairman, The Max Group / VOL Group

JC Chiang is the visionary man who founded in 1994 the Max Group, a leader in the global shoe industry.
Today, the Max Group is more than a dozen companies, comprised of over 8,000 people, making and selling more than 17 million premium quality, designer ladies footwear pairs of shoes every year.
From its headquarters in southern China, Max Group is at the front edge of a new wave of companies that is looking forward to the next 20 years, aiming to build a global corporation with reach, scale and sustainability.

Well known for his quiet determination, passion and focus, JC set his “shoe” in the Food & Beverage industry in 2002, creating VOL group whose portfolio encompasses in Shanghai: Bar Rouge, Mr & Mrs Bund, Ultraviolet and Polux.

With the vision to build up a leading entertainment group and genuine concepts, JC was among the first to fully embrace the potential of development behind Ultraviolet, providing the team a strong and unconditional support.