It scarcely can.
An experimental project like Ultraviolet, cannot subscribe to the traditional model of direct revenue. Instead, Ultraviolet’s image as innovative, daring, and unique restaurant reflects back on its partners and sponsors.
It functions very much within the almost-extinct definition of fine dining*: as an experience in developing an image, thus, indirect sources of revenue, for its owners, sponsors and partners.
Apart from this, Ultraviolet has been conceived as a Research & Development project to help develop technical partnerships and consulting roles within various fields of the food and beverage industry.
