Paul Pairet, Chef and creator of Ultraviolet
Greg Robinson, Head of Research
Fabien Verdier, Host and Director of Ultraviolet

"The American" (August 9, 1983 Columbus, Ohio) is Ultraviolet’s Head of Research and Pairet's direct kitchen collaborator.

Greg started his "career" in kitchens at the young age of 13, from washing dishes and making pizza. Six months following his graduation from Le Cordon Bleu Orlando in 2005, he moved to Shanghai and has continued working with Paul Pairet to date.

At Jade on 36 Greg grew as the best and most devoted Sous Chef, assisting Pairet in his food testing and implementation of new techniques, also organizing major culinary events such as Lo Mejor de la Gastronomia 2007, Madrid Fusion 2008, World Gourmet Summit 2008 and Ikarus of Hanger-7 2009. Continuing his career with Pairet to Mr & Mrs Bund in 2009, Greg served as the Executive Sous Chef and began overseeing all kitchen operations.

All these years of cultivation leads Greg to the Ultraviolet project, while his passion for food and trustworthy personality have made himself the right-hand man for Pairet - in Pairet's words, his right arm. At Ultraviolet this American chef will be managing the kitchen, food experiment, sensory research and consultancy development.

"Backbone of our structure and organization, Greg understands and can develop naturally any concept. My closest collaborator to date who has reached an unconditional level of trust." – PP

(August 20, 1977 Clichy la Garenne) is Ultraviolet’s Host, Director and Pairet's restaurant first collaborator.

Fabien began working in the hospitality industry at the age of 16, before graduating with a BTS from the "Ecole Hoteliere Rene Auffray". He has gone through quite a journey which includes the 2 Michelin-star Plazza Athenee with Eric Briffard in Paris, the legendary Parisian Brasserie Charlot, Le Berkeley, Le Cou de la Girafe, and Alain Ducasse's Le Relais Du Parc.

In 2007 Fabien joined Jade on 36 Shanghai as Operation Manager, instantly adopting the city and Paul Pairet's avant-garde style. He followed Pairet to Mr & Mrs Bund in 2009 where he became one of the founders of this popular French eatery.

With over four years of heading Pairet's restaurants, Fabien is the face of the operation, making himself essential in Ultraviolet project. At Ultraviolet he will be the Host – guiding the guests through this unique journey, managing the front & back office, tuning the integration of service and technology.

"Fabien is a natural Host, a great professional cruising effortlessly the chaos of service with a smile, no condescendence and a word for each guest. Seriousness in gloves, without taking himself too seriously." – PP


Artbeat is an over-all creative studio. Formed by talents from each design field, it provides strong concept solutions to visual identity development.
This team possesses all the elements to establish itself as one of the leading creativity players for F&B and entertainment within Shanghai and China: market-oriented knowledge, hard-working & imaginative people with fun attitudes.

Agathe Serra, Artistic Manager: Agathe has been mostly involved in all the visual identity of Ultraviolet from the logo to all collateral designs as well as the Brochure.
Krzysztof Krawiec, Web Manager: Krzys is credited with all the Website technical and creative solutions. He has been involved all through the project in all the technological aspects of Ultraviolet.
Clement Beurais, Video Manager: Clement has been closely involved in the technology development of Ultraviolet, and will be mostly in charge to develop and create all the audio visual scenarios from the menu in close collaboration with Ultraviolet team.
Angelo Lu, Digital Designer: Angelo has recently joined our team and will collaborate on scenario development as well as operating the “Techno Room”, synchronizing food and technology.


Visual Orient Limited (VOL) was formed in 2002 in Shanghai.
Through these years VOL has successfully navigated the city’s rapid changes as a premier operator of renowned high-profile venues. Its current portfolio includes Bar Rouge, Mr & Mrs Bund-Modern Eatery by Paul Pairet, and Ultraviolet by Paul Pairet.

Mathieu Brauer, VOL CEO: Leading VOL with the ambition to build one of the most dynamic and creative entertainment groups in China, Mathieu brought originally Paul Pairet in the company and was the first to support Ultraviolet long-term project.
August Lee, VOL CFO: August is the green light to all invoices and budgeting issues.
Eric Touati, Sales & Marketing Director: Eric is involved in all marketing development and Ultraviolet partnerships.
Monica Luo, Communication Director: Monica is heading all communication matters with the press, partners and customers.



Led by Toni Clariana, Magma Design is a multi-disciplinary design agency founded in Barcelona in 1995.
Magma specializes in innovative design, visual communications, museography, industrial design, product development, packaging, publishing and interactive design. Magma was assigned to realize the avant-garde concept of Ultraviolet from idea to mood board, rendering and plans.

Toni Clariana, Founder and Owner, Magma Design
Toni Clariana has hold, since 1981 different design leadership positions in multiple multinational companies.
His experience sails from designing several high-velocity train interiors (Alstom, Talgo, Bombardier) to new concepts for cultural museums, traveling through packaging, industrial, commercial, innovative and branding design for Repsol-YPF, Antonio Puig perfumes and Hewlett-Packard among others.

As an Executive Trustee of “Elisava Foundation”, a professor from Escola Superior de Disseny ELISAVA / Universitat Pompeu Fabra , a lecturer and consultant as well as jury for several international design competitions, Toni received different prizes including World Stars Liderpack Awards (USA), Delta Awards (Spanish industrial design awards) and international pavilion awards. He is also the member, with different responsibilities, of associations such as ADP (Professional Designers Association), AED (Spanish Association of Executive Directors), BEDA (Bureau of European Designers Association), ADI-FAD (Industrial Designers Association), BCD (Executive Committee member from Barcelona Center of Design).

Toni Lleonart, Associate Designer, Associate Design
Since 1991 Toni Lleonart has worked since as a museographer, exhibit designer, commercial designer and theme park scenic and set designer for television & theater plays (Mediapro, IMAGINA, TVE, Televisió de Catalunya SA, Comediants, La Cubana...). Later he enriched his experience in USA with people such as Stewart and Shaffner (Prod. Designers of "Friends"), and at places such as The Denver Center for Performing Arts / Nickelodeon TV.

Bachelor of Fine Arts, specializing in Interior Design, postgraduate in Ephemeral Architecture and Museography of the Polytechnic University of Catalonia, Toni has been awarded for his TV set designs (BDA / Broadcast Designers Association / TV3). At Magma Design, he has always been involved in the company's projects as an associate with Toni Clariana.


Led by Gwen with a team of multinational designers, Gwen Design is a French company based in Hong-Kong and Shanghai, providing creative design services with a team of multinational designers. It is specialized in "Interior Design" and "Soft Decoration" with a complete project management from the creation to the production. Mostly focusing on F&B and Hospitality venues, Gwen Design combines international perspective and French style, unique expertise and localized process


VMC is a multifaceted international development company expertly serving Mainland China, India and the Middle East region.It specializes in land development and construction, turnkey interior architecture solutions and real-estate advisory and investment. By leveraging the company's full range of industry knowledge and services, VMC creates holistically designed spaces that balance aesthetics and sustainability for their users.